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Dubai Packaging Company is a solution driver in Capturing Market Share

February 12, 2013

Developing products are about making brands visible so that people can be careful of its existence. Humans have to be careful of the brand’ existence and prefer to use the services or products provided by the brand as much as possible. Private brands continue to attract existing and new audiences, with quality as the key denominator. According to a recent research by CRM, private brands either exceed or meet the quality of their global brand counterparts. Perchance even more relevant is that brands not only market share same-level space with their international or national brand counterparts, they actually hold the achievement to the whole shelf. According to Dubai Packaging Company, in 2010, ninety nine percent UAE households bought private brands; seventy percent of private label retailers rated the quality of brands as better than name private brands; and 2 out of 3 brand shoppers decided which brands to purchase while they are shopping.1beau

In fact, shoppers, regardless of what they are searching in the beverage, food, and personal care products, make seventy to eighty percent of their shopping decisions at the shelf. So with national and global brands going head to head, more is riding on the level of impact they can heave within the 2.6 seconds shoppers, on average, spend shopping what to grab off. The growth of the packaging design sector has been boosted in part by recent recession, as cost-efficient shoppers actively searched for ways to save time or money. According to the Dubai Packaging Company, annual sales of products packaging design have increased forty percent in supermarkets during the past few years. Smart retailers have earned on recessionary market conditions by extending their packaging design.

Nevertheless, as the economy begins to boost, retailers have to think a lot about their product packaging design in the context of a company growth strategy versus mere brand line expansion. This is not merchandising. Of course, packaging is far from it. Creating a product requires a long-term commitment and an equally long-term existence. From the brand itself to the packaging design, brands have to be cultivated like a brand. They ought to receive the same impact a Dubai Packaging Company extends toward its national or local brands. As such, brands must boost their packaging design strategies.

Dubai Packaging Company’s back their brands with well-funded resources that make the brand packaging do everything. They also support their brand impact with advertising and marketing strategies to further drive performance. From regional to global availability, the packaging design brands must be, at a minimum.

An established brand label holds a set of expectations and when these expectations are regularly met through brand positioning and quality, as expressed through packaging and labeling design, the brand remains strong and healthy. Nevertheless, if those expectations aren’t met, the brand strength is reduced. So, the overriding aim has to be to protect and grows, the store brand.

National or global brands are completely turning to the visual influence afforded by Dubai Packaging Company. Unique packaging design attributes are due in very huge to the virtually unlimited alternative of adhesive combinations and available substrates. There is also a broad range of associated packaging techniques, including bronzing, inks, hot and cold foiling, embossing, re-sealable designs, sub-surface printing, among others.

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