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How Luxury Packaging Design Can Transform an Industry

January 23, 2013

Packaging is the art, science, and technology of protecting or enclosing products for storage, sale, and distribution. The most renowned use of luxury packaging design can be found in department stores of beauty and fragrance industry worldwide. Bottles and containers full of fragrances, oils, lotions, and powders are beautifully displayed in luxury bags, luxury boxes and pouches aimed at exciting and enticing the consumer.

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Some industries are keeping luxury packaging technologies better than others. Luxury packaging can move your brand from a commodity driven item into a premium and innovative product category. Not just that, it can boost sales and create its own single niche with no competition. Entire new product categories have been created around a unique niche market that may not have amazing but also excited a few years ago. Why are so many firms not considering to this? They keep on the old packaging strategies that are “trite” and “tired.” Businesses bend to stay with the trite strategy and then amazement why sales are at the best or in a slump, a status quo. Competition is horrible in the retail whatever the product. This is not enough to revitalize an old product or simply create a new one have to get it to sell too. That’s where luxury packaging comes into essential play. It’s your perfect sales tool. It necessities to attention the consumer’s view while informing them about the products.

A good example of innovative thinking in Innovative packaging design is how the wine industry is transforming luxury packaging into more sales. They’ve explored many alternatives and developed products based around a vacuous need. They’ve created and redesigned new luxury packaging that satisfies the desires and needs of consumer. It is creating a need in previously untried markets. They are creating products with an innovative approach, new packaging design materials, new bottles, new labels, new shapes, new closures, new dispensing features, and consequently new customers. Luxury packaging design does not have to be over-indulgent or extensive. A good example of this “a Tiffany box” that almost customer’s mentions.

A promotional look would generally go on the left hand side of luxury packaging design, as that’s where images or graphics are perfect remembered and perceived. The look could highlight a new feature, an extra purchaser programme, a competition, or a point of difference luxury designed to break the automatic purchase of a opponent brand and power the customer to consider ours. If yours is a low expense product, the cognition of value can be comfortably gained using beautiful, fabric pouches, interesting carton designs or luxury packaging boxes. By giving more to reward the consumer for their shopping and make them feel perfect one, this can make shopping a more pleasing activity.

If you can’t change your item, you can definitely use innovative luxury promotional packaging effectively to deliver your product values at improve sales and revenues. It doesn’t make sense to fellow “Luxury” value with “luxury product packaging” as luxury and innovative packaging is rarely exorbitant and it definitely can’t be costly.

Luxury packaging design is considered, reflective, exciting of the brand or product itself. Likely the use of “luxury” is all that is required to make of packaging industry sound more important sexy, and valued.

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2 Comments
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