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Aropack’s Promotional Packaging Design

October 27, 2012

The No. 3 industry in the United States, promotional packaging is pegged at $110 billion per year. About 350 billion packages ranging from the smallest to super sacks are made for several industries.

At Aropack, we too realize the need for smart and durable promotional packaging for our products, such as:

* It makes our brand stand out amid its competition in terms of design, shape and color.
* It speaks to our customer and exhibits its image and product.
* It is a silent promotional advertisement for our products and is the last item prospective customers see before deciding to buy our products.

Over the years, we at Aropack, have gleaned a number of things about the dynamic promotional packaging industry that has sent our bottom line soaring phenomenally. For instance, whether we design promotional packaging for a pharmaceutical company, or a cosmetic or electronics manufacturer, to have a well-designed and packaged product is what makes heads turn in its direction at the point of sale. Experience also tells us that promotional packaging and design are instrumental in customers’ choice of products.

At Aropack, we factor in certain other criteria when designing promotional packaging. For instance, we realized the importance of designing innovative promotional packaging from which your customers can understand your brand values. This should be done at the point of sale so that it moves up your sales and profits. From hindsight, we realized that attractive promotional packaging allows for successful trial purchases and therefore increases the frequency of buyers going in for our products.

Often, buyers need a reason to buy certain products. At Aropack, we create such dramatic promotional packaging that it buyers cannot resist buying them. Once they become regular buyers, it becomes easy to communicate any product changes or extensions using this method. The more useful our packaging has been, the more it has helped our clients increase their sales. Such success has made clients stay with us for years and years.

The glamor, spiffiness and slickness of promotional packaging notwithstanding, we do realize that our packaging designs must be practical too. In fact, they should be durable, able to withstand the rigors of shipping and transportation, be tamper-proof and easy to use and open.

If it’s a shopping bag, for instance, we also check that its handles are sturdy and can carry a lot of weight. This increases its value in the eyes of your customers, who will find shopping a real pleasure and ultimately, your packaging can help them feel good about using your designed packaging, which can go towards building a really good brand.

Of course, promotional packing designs should be such that customers like them instinctively and they should be able to stand out amongst all the others that clamor for buyers’ attention. This is the ultimate challenge for all promotional packing design companies like us, at Aropack”one that we successfully meet every day.

For more information At http://www.aropack.com/

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